Adaptability

The internet moves at incredible speed.

Browser technology is continually changing.

User expectations are continually changing.

Search engine requirements are continually changing.

Business needs are continually changing.

We can't predict the future...

but we can build websites which adapt.

For maximum flexibility we implement website systems that are modular and unopinionated, making no assumptions about what your content is and what you wish to do with it. From traditional brochure-style websites to membership websites, e-commerce, web apps and office CRM, our websites can be adapted easily and integrated with other systems with minimal fuss.

Image contrasting simple and complex approaches to problem solving

Simplicity vs shortcuts

It’s easy to create solutions to complex problems that are also complex and tangled. These types of solutions tend to rack up long-term costs, being hard to maintain and to adapt. Many ‘magical’ website development tools and systems offer the promise of quick and easy solutions, but often the ‘magic’ introduces much hidden complexity. We aim for simplicity, modularity, and single responsibility, because these principles result in robust, flexible systems.

Image contrasting simple and complex approaches to problem solving

Evolution vs launch-stagnate-relaunch

Most software is continually being updated. From spreadsheets to games, graphic design, desktop publishing and operating systems, new releases add new features, improve user interfaces, fix issues and boost performance. Websites are often a strange exception to this rule. In terms of design and features, many remain untouched from the time that they are launched until the time that they are replaced. By offering cost-effective support services we provide websites that are continually improving, offering new features, and meeting needs in a complex, changing world.